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To be successful on the Internet,
you should know everything possible about your web
site. This article talks about the importance of
knowing your site's usage statistics. You should
also know how your web site is performing, how the
forms and shopping cart are functioning, etc. A
web site monitoring service can help you with that. |
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I don't know about you, but when I
built my first web site three years back I don't know
anything about the webloggers. One day when I checking
the features of my web host control panel (after two
months of uploading my first home page) I saw the link
'Webstats'. That was the first time I get to know that
I can know how many people are comming to my site.
For few days I was thrilled to know about this. One
day I did a search on 'web stats' on Altavista. In the
search results I came across very good software that
tells a lot more about a site statistics.
From till then to now I am using my webloggers to refine
my web site links and tracking the ad campaigns etc.
So here are few uses, why you need a weblogger and
how to use it:
- How many people are coming to your site:
This is an average number of visitors your web site
is receiving hourly, daily or monthly. By this you
can know how your web site is doing by all means.
Are the visitors are targeted or not is not the question
at this stage. Everymonth your number of visitors
are increasing means you are doing a good job as a
webmaster.
- From where they are coming(referers):
You can know from where or from which page the visitor
is coming though this is not so in all cases. You
can know which search engine or which affiliate sending
you most of your visitors.
- What pages they are visiting most:
With your weblogger you can know which page getting
maximum hits from search engines, which page frequently
revisited by your visitors etc. If you find one, you
can keep your main product link on these web pages.
Offer a discount price for your product.
- How many pages they are visiting:
This tells you stickiness of your web site. How much
time your visitor is going to spent depends on his
intention to visit your site. If he comes with a search
term 'search engine optimization' and he finds a link
to search engine optimization web site, he is not
going to stay long.
If he revisits to check and compare your product his
stay will be longer. So have a look on how much time
each visitor is staying on average. Take care of few
things like no pop ups, keep fast loading images,
check links, good navigation. These keep your visitor
a little more time.
- What keywords they are using in search engines:
Very important in search engine optimization of your
web pages. See what keywords mostly used by your visitors
and which web page coming up with which keyword. Why
this is important means you can check the web page
that coming up with that keyword really contain the
product they are looking for. You can also add those
search words to your metatags.
- Which search engine sending you most traffic:
This is another good indication about your web site
performance. Write down all the search engine names
and try to further optimize your pages.
- You can see errors like '404 file not found'
error:
This tells you a bad link or wrong URLs with spelling
mistakes etc on your web pages .So that you can correct
them. These error links are found as 'page not found'
errors in your webloggers with the number '404'.
If people click to your 'order.htm' only to see '404
file not found' error, you are losing a sale.
- Tracking your advertising campaigns:
If you start an advertising campaign you can set up
a seperate landing page for each of your campaign.
You can assume that people coming to that page are
coming from that particular ad campaign.
All these are useful in improving your website look,
search engine position,refining your keywords and changing
the pages that sending your visitors away etc.
About the Author
Radhika Venkata is developing a webmaster resource directory
at http://www.webmasters-central.com/.
Likes to write articles on Internet marketing, web site
profits, web design and search engines. Flagship product
is a Follow up Autoresponder Pro software at http://www.scripts4webmasters.com/arpproadv/index.shtml |
